¶
1806. Responsibilities--Specific responsibilities and functions of
the General Commission on Communication and its staff are as follows:
1. It
shall be the official news-gathering and distributing agency for The United
Methodist Church and its general agencies. In discharging its responsibilities,
in keeping with the historic freedom of the press, it shall operate with
editorial freedom as an independent news bureau serving all segments of church
life and society, making available to both religious and public news media
information concerning the Church at large.
2. It
shall have major responsibility on behalf of The United Methodist Church in the
United States to relate to the public media in presenting the Christian faith
and work of the Church to the general public through broadcast, the press, and
audiovisual media. It may develop such structures for broadcast and audiovisual
communication purposes as are deemed helpful to the Church in its witness
through the media. It shall serve in unifying and coordinating public media
messages and programs of United Methodist general agencies.
3. It
shall give special attention to television, including broadcast television,
cable, videotape, videodisc, and satellite. It shall provide counsel and
resources to annual conferences--and through conferences, to districts and local
churches--to develop and strengthen their television ministries.
Responsibilities of the commission shall include program production and
placement, and relationships to commercial broadcasters at the national level
in the U.S.A.
4. It
shall represent The United Methodist Church in the Department of Communication
of the National Council of the Churches of Christ in the U.S.A. and in other
national and international interdenominational agencies working in the area of
mass communications. Budget allocations and other funds granted to these
ecumenical agencies shall be administered in accordance with ¶ 818.
5. It
shall have responsibility to work toward promotion and protection of the
historic freedoms of religion and the press, and it shall seek to increase the
ethical, moral, and human values of media structures and programs.
6. It
shall have general supervision over the conduct of public relations activities
for The United Methodist Church in the United States, planning and carrying out
public relations work at the denomination-wide level, and giving counsel to the
various units of the Church in regard to their public relations needs. It shall
interpret to the constituency of the Church the significance of the
denomination and its various programs.
7. It
shall develop and oversee a unified and comprehensive program of audiovisual
materials for the Church. It shall plan, create, produce or cause to be
produced, and distribute or cause to be distributed audiovisual materials that
are informative and vital to the religious life of all United Methodists. It
shall unify and coordinate the audiovisual programs of all United Methodist
agencies dealing with projected pictures, recordings, videotape, and other
audiovisual or electronic materials.
8. It
shall give oversight to a comprehensive communication system for the Church,
providing a total view of communication structure and practices, including
telecommunications. It shall create networks of communicators at all levels,
including local church, district, conference, jurisdiction, and general. These
networks may include periodic consultations for such purposes as idea exchange,
information sharing, joint planning, and monitoring and evaluating the total
Church's communication enterprises. With respect to the use of computers for
communication purposes, the agency shall cooperate with the General Council on
Finance and Administration (see ¶ 807.7).
9. It
shall provide guidance, resources, and training for the local church
coordinator of communications (¶ 257.3), provided that training at the local
level shall be through and in cooperation with annual conferences.
10. It
shall be responsible for education and training in the principles and skills of
communication, including the following: (a) national workshops and training
experiences in communication skills related to the various media; (b)
consultation with and assistance to annual conferences, districts, and racial
and ethnic groups in the training of local church persons, especially the local
church coordinator of communications; (c) training experiences for
bishops, personnel of general Church agencies, and other groups on request; (d)
providing and facilitating apprenticeship, internship, and scholarship programs
for church communicators; and (e) counseling schools of theology and
other institutions of higher education about the training of faculty,
candidates for the ordained ministry, and laypersons in the principles and
skills of communication, media resource development, and media evaluation.
11. It
shall determine and implement, after consultation with the Council on Finance
and Administration, policy for the interpretation, promotion, and cultivation
of all financial causes demanding churchwide promotion or publicity. The
General Commission on Communication shall assist episcopal areas, annual
conferences, and districts by means of a field service program providing
counsel and resources in communication, program interpretation, and the
promotion of benevolence and administrative funds.
12. It
shall be the central promotional agency for the purpose of promoting throughout
the Church the following general Church funds: World Service Fund (¶ 812.1),
World Service Special Gifts (¶ 813), the Advance (¶ 814), One Great Hour of
Sharing (¶¶ 816.2 and 267.2), World Communion Sunday (¶¶ 816.4 and 267.3),
Missional Priority Fund (¶ 822), General Administration Fund (¶ 817),
Interdenomi[%8]national Cooperation Fund (¶ 818), Temporary General Aid Fund (¶
820), Ministerial Education Fund (¶ 821), Episcopal Fund (¶ 823), Human Relations
Day (¶¶ 816.1 and 267.1), Black College Fund (¶ 819), United Methodist Student
Day (¶¶ 816.3 and 267.4), Christian Education Sunday (¶ 269.1), Peace with
Justice Sunday (¶¶ 816.5 and 267.5), Golden Cross Sunday (¶ 269.2), Youth
Service Fund (¶ 1210), Native American Awareness Sunday (¶¶ 816.6 and 267.6),
Africa University Fund (¶ 806.2), and all other general Church funds approved
by the General Conference, as well as any emergency appeals that may be
authorized by the Council of Bishops and the General Council on Finance and
Administration (¶ 811.4). In the interpretation, promotion, and cultivation of
these causes, this agency shall consult with and is encouraged to utilize
content material provided by the program agency responsible for the area and
with the agency responsible for the administration of the funds. Budgets for
the above promoted funds shall be developed in cooperation with the General
Council on Finance and Administration. In cases where the General Conference
assigns a portion of the promotional responsibility to some other agency, such
promotional work shall be subject to coordination by the General Commission on
Communication. The cost of promotion of the funds shall be a prior claim
against receipts, except that the cost of promotion for general Advance
Specials shall be billed to the recipient agencies in proportion to the amount
of general Advance Special funds received by each (¶ 815.3), and the promotion
of World Service Special Gifts shall be borne by administering agencies (¶
813.6). The administration of the money thus set aside for promotion shall be
the responsibility of the General Commission on Communication.
13. It
shall undertake the promotion of any cause or undertaking, financial or
otherwise, not herein mentioned demanding churchwide promotion or publicity; provided
that such action shall have been previously approved by the Council of Bishops
and the General Council on Finance and Administration, or their respective
executive committees. The General Council on Finance and Administration shall
determine the source of the funding for any such authorized promotions.
14.
Appeals for giving that are made to United Methodists shall be consistent with
the aims of Christian stewardship. There shall be cooperation between this
agency and the General Board of Discipleship in order that programs and
resource materials of the two agencies may be in harmony in their presentation
of Christian stewardship.
15. It
shall publish a program journal for pastors and other church leaders that shall
present the program and promotional materials of the general agencies in a
coordinated manner and shall be in lieu of general agency promotional
periodicals. This agency shall determine the manner of selecting the principal
editors, who shall be responsible for the content of the journal. This agency
shall obtain from the churches or district superintendents the names of church
officials entitled to receive the journal so as to compile a subscription list
compatible with regulations of the U.S. Postal Service.
16. It
shall give leadership in study and research in the field of communication,
applying research findings from the professional and academic communities to
the work of the Church, and in evaluative research in the field of
communication. It shall cooperate with other agencies and other levels of the
Church in research and development work in the field of communication and share
the findings of study and research.
17. It
shall represent United Methodist interests in new technological developments in
the field of communication, including research, the evaluation of new devices
and methods, and the application of technological developments to the
communication services of the Church.
18. It
may develop information services and other innovative services that provide
channels of communication to and from all levels of the Church.
19. It
shall provide resources, counsel, and staff training for area, conference, and
district communication programs and develop guidelines in consultation with
persons working in areas, conferences, and districts.
20. It
shall produce materials for program interpretation in cooperation with the
General Council on Ministries and the general program boards, including the
official program calendar of the denomination.
21.
The General Commission on Communication shall be charged with planning and
implementation of the official United Methodist presence on and use of the
Internet, the WorldWide Web, or other computer services that can connect United
Methodist conferences, agencies, and local churches with one another and with
the larger world.